World Food Science and Technology Congress

Food Marketing and Economics

Food product typically involves the final promoting approaches and techniques applied the promoting of other forms of product and services. In food selling, topics like take a look at selling, segmentation, positioning, branding, targeting, Market research, and market entry strategy, for instance, area unit extremely relevant. Additionally, food promoting involves different kinds of challenges such as managing a perishable product whose Quality and handiness varies as a perform of current harvest conditions. Worth chain the extent to that serial parties within the selling channel add value to the product is notably vital.  Marketers have to understand their markets and customers to formulate a marketing strategy for gaining competitive advantages.